Social Media Strategy Specialist- part time

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World Relief

Location: Baltimore, Maryland
Category: Administrative, Non-profit
Application Deadline: Open until filled

Job Description

Full job description

ORGANIZATION SUMMARY:

World Relief is a global Christian humanitarian organization that is fighting for change that lasts, right here in the U.S. and across the globe. We bring sustainable solutions to the world’s greatest problems – disasters, extreme poverty, violence, oppression, and mass displacement. The organization is approximately 75 years old and has worked in over 100 countries around the world since its founding.

In the United States, we come alongside local churches, community organizations and hundreds of individual volunteers to support newly arriving refugee and other immigrant families. Today, we are proud to partner with over 6,000 local churches, and 95,000 volunteers globally to bring hope, healing and transformation to the most vulnerable.

POSITION SUMMARY:

Are you a person of compassion? An advocate for justice? Someone who stands up for the rights of the vulnerable and speaks out for the marginalized, the exploited and the forgotten? Do you believe in our calling as Christians to welcome the least of these and love our neighbor?

If you answered ‘yes’, to any of the above, World Relief, and millions of people around the world need you.

We are looking for a dedicated U.S. Social Media Specialist (part-time, remote) to play a key role in enhancing our brand recognition and deepening engagement with potential supporters. In this flexible position, you will develop and work with local office and program staff to execute impactful social media strategies that turn prospects into leads, donors, and advocates for World Relief’s mission. You will oversee organic and paid social efforts (including Meta and Google ads), ensuring they are seamlessly integrated with automated campaigns, while managing content and fostering meaningful online community engagement. Your contributions will directly help us make a greater impact in the communities we serve, all while allowing you the flexibility needed to balance your professional and personal commitments.

Role & Responsibilities

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Guide Social Media Strategy Act as a trusted advisor to U.S. Offices, developing and implementing social media strategies that drive awareness, engagement, and action. Use evidence-based insights to align local content efforts with World Relief’s goals.

Content Management and Coordination

Oversee content calendars and ensure strategic, consistent posting across platforms.
Collaborate with U.S. Offices to create engaging content and leverage new formats and trends.
Campaign Execution and Optimization Plan, schedule, and manage social media campaigns (organic and paid) to maximize reach and impact.
Analyze performance metrics and optimize campaigns based on data-driven insights
Support Community Engagement Engage with online communities and respond to inquiries to foster positive interactions.
Develop strategies to grow social media audiences and enhance engagement.
Facilitate Collaboration and Training Work closely with cross-functional teams to ensure consistent messaging.
Promote U.S. stories through the U.S. Content Catalog
Provide training and share best practices to build capacity and enhance local engagement efforts.

Knowledge, Skills, & Abilities

Analytical and Data-Driven Skills:

Data-driven and curious mind.

Excellent analytical skills with the ability to interpret data and derive actionable insights.

Knowledge of key paid advertising marketing metrics and KPIs. Strong understanding of paid advertising best practices, including list management, segmentation, A/B testing, automation, and optimization.

Communication and Copywriting:

Excellent written and verbal communication skills.

Strong copywriting skills

Collaboration and Teamwork:

Strong team orientation, able to collaborate well with others, share ideas openly, and adapt plans based on input from others.

Ability to collaborate effectively with cross-functional teams, including content, visual design, and digital marketing, while also working effectively in a remote team environment.

Adaptability and Project Management:

Able to adapt to fast-paced, changing realities and needs during disaster response situations.

Strong attention to detail, with the ability to manage multiple projects and deadlines simultaneously.

Requirements

Mature and personal Christian faith
Committed to the mission, vision, and values of World Relief
Desire to serve and empower the Church to impact vulnerable communities
Able to affirm and/or acknowledge World Reliefs Core Beliefs, Statement of Faith, Christian Identity and National Evangelicals For the Health of The Nation document

Education and Experience:

Minimum of 2 years of hands-on experience in social media advertising, preferably in a nonprofit or donation-based organization.
Bachelor’s degree in marketing, communications, or a related field (preferred).

Technical Proficiency:

Proficiency with platforms such as Meta Business Suite, Google Ads, and other relevant tools.

World Relief offers a competitive benefits package (25 hours + per week):

Medical, Dental, Vision
Offer 16 company Paid Holidays + 4 additional Personal days per year!
Paid Sick and Vacation Time
Paid Parental Leave (12 weeks for qualified employees)
FSAs: Medical & Dependent Care, & Commuter Funding
Supplemental Life Insurance (employee, spouse, and children)
Critical Illness, Hospital Indemnity, and Accident insurance policies
Legal Shield Insurance

World Relief pays 100% for eligible employees:

Group Term Life (employee, spouse, and children)
Long Term & Short-term Disability
Accidental Death and Dismemberment (AD&D)
Long Distance Travel Insurance

World Relief offers a competitive benefits package for Part-time positions (less than 25 hours per week):

Offer 16 Paid Holidays
Sick time available as required by state/local law

All part-time employees are eligible for the following benefits:

Employee Assistance Program (EAP)

World Relief - Retirement:

Eligibility: After 1000 hours in a year
Automatically enrolled at 4%
401K & Roth through Fidelity
WR matches up to 4%, then an additional quarter percent up to 10%

World Relief Discounts (Immediately Eligible):

Verizon
Pet Insurance through Nationwide
Home and Auto insurance through Liberty Mutual
Working Advantage Discount Program
Active & Fit Gym Membership

World Relief is honored to be recognized with the Gold-level Cigna Healthy Workforce Designation for exceeding the core components of our well-being program including leadership and culture, program foundations and execution, and whole person health.

PHYSICAL DEMANDS:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is required to have ordinary ambulatory skills sufficient to visit other locations
The ability to stand, walk, stoop, kneel, crouch, and manipulate (lift, carry, move) light to medium weights of 10-15 pounds.
Requires good hand-eye coordination, arm, hand and finger dexterity, including ability to grasp, and visual acuity to use a keyboard, operate equipment and read application information.
The employee frequently is required to sit, reach with hands and arms, talk and hear.

WORK ENVIRONMENT:

General office setting. World Relief also offers hybrid and remote schedules for limited positions.
Great lengths of time working on computer, reading from computer screen, entering information, standing at copier or fax machine, and some time on the phone or in virtual meetings may be required.
Year-end archiving activities involve repeated lifting and bending.
Physical, emotional and intellectual demands
Equipment used: Employee computer (desktop or laptop), printer, and copier.
All of the above duties and responsibilities are essential job functions subject to reasonable accommodation. All job requirements listed indicate the minimum level of knowledge, skills and/or ability deemed necessary to perform the job proficiently. This job description is not to be construed as an exhaustive statement of duties, responsibilities or requirements. Individuals may be required to perform any other job-related instructions as requested by their supervisor, subject to reasonable accommodation. This position description is not all-inclusive and is always under review.

We are proud to be an EEO/AA employer M/F/D/V.

For World Relief staff, strong commitment to the mission, vision, and values of World Relief is essential, and Christian faith is a prerequisite for employment, based upon United States federal guidelines provided in Title VII of the Civil Rights Act of 1964.

Legal Background in the United States

World Relief is both an equal opportunity employer and a faith-based religious organization. World Relief strictly prohibits and does not tolerate unlawful discrimination against employees on the basis of person’s race, color, sex, national origin, age, disability, genetic information, or any other characteristic protected under applicable federal, state, or local law, which does not conflict with the protections afforded World Relief as a faith-based employer.

In addition, physical or mental limitations will not be a factor in the application of World Relief's employment policies or employee practices, except for those situations in which occupational requirement make consideration of such factors necessary.

Pursuant to the Civil Rights Act of 1964, Section 702 (42 U.S.C. 2000e 1(a) World Relief has the right to, and does, hire only candidates who agree with World Relief’s Statement of Faith.

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