Program Director, Content Marketing
Job Description
Position Number:
100275Title:
Program DirectorFunctional Title:
Program Director, Content MarketingCategory Status:
33-Exempt RegularApplicant Search Category:
StaffUniversity Authorized FTE:
1.000Unit:
VPUR-People and EngagementCampus/College Information:
Founded in 1856, University of Maryland, College Park is the state’s flagship institution. Our 1,250-acre College Park campus is just minutes away from Washington, D.C., and the nexus of the nation’s legislative, executive, and judicial centers of power. This unique proximity to business and technology leaders, federal departments and agencies, and a myriad of research entities, embassies, think tanks, cultural centers, and non-profit organizations is simply unparalleled. Synergistic opportunities for our faculty and students abound and are virtually limitless in the nation’s capital and surrounding areas. The University is committed to attracting and retaining outstanding and diverse faculty and staff that will enhance our stature of preeminence in our three missions of teaching, scholarship, and full engagement in our community, the state of Maryland, and in the world.
Background Checks
Offers of employment are contingent on completion of a background check. Information reported by the background check will not automatically disqualify someone from employment. Prior to any adverse decision, finalists have an opportunity to provide information to the University regarding the background check.
The University reserves the right to rescind offers of employment or otherwise decline or terminate employment if the information reported by the background check is deemed incompatible with the position, regardless of when the background check is completed.
Offers are contingent on providing proof of employment eligibility in the United States no more than 3 days after the initial start date. If this proof is not provided within this timeframe, the offer may be rescinded or employment terminated.
The University reserves the right to rescind offers of employment or otherwise decline or terminate employment if the information reported by the background check is deemed incompatible with the position, regardless of when the background check is completed.
Offers are contingent on providing proof of employment eligibility in the United States no more than 3 days after the initial start date. If this proof is not provided within this timeframe, the offer may be rescinded or employment terminated.
Position Summary/Purpose of Position:
The University of Maryland Alumni Association inspires lifelong connections with a global network of Maryland alums. In an effort to achieve this vision, we connect, cultivate and channel the power of alums to enrich their own lives, advance the university through membership, event engagement and volunteerism, and impact the greater good.
Reporting to the Managing Director of Strategic Initiatives, the Program Director, Content Marketing is responsible for producing original content for the University of Maryland Alumni Association. The Program Director will supervise the Alumni Marketing Coordinator and serve as a liaison with the Office of Marketing and Communications, working collaboratively to develop effective messaging strategies for the Association.
The Program Director will create, manage and oversee original Alumni Association content. They will serve as the primary writer for the Association, producing high quality materials that support our marketing efforts, including but not limited to: event promotions, website copy, membership and philanthropic campaigns, remarks for senior staff, talking points for communications and feature stories highlighting noteworthy alumni and alumni programs. The Program Director will strategize ways to develop and implement new content and channels as a means of communicating the Alumni Association’s programs and services for alumni and the general university community.
The ideal candidate is self-motivated and creative, enjoys working collaboratively and independently, and can execute multiple projects simultaneously with minimal supervision and a high level of attention to detail.
This position will require occasional evening and weekend work, as needed.
Benefits Summary
Top Benefits and Perks:Minimum Qualifications:
Education:
Bachelor’s degree required from an accredited college or university.
Experience:
Bachelor’s degree required from an accredited college or university.
Experience:
- Five (5) – Seven (7) years of professional experience in marketing, copywriting, journalism, communications, public relations or a related field.
- Skilled in creating original, engaging content that aligns with strategy.
- Ability to work in a fast-paced, deadline-driven environment.
- Experience working with a content management system such as Drupal.
- At least 1 year of supervisory or relevant leadership experience.
Knowledge, Skills, and Abilities:
- Exceptional writing and grammar skills with the ability to convey a variety of ideas in a clear and engaging manner.
- A genuine passion for writing and storytelling.
- Strong attention to detail and a commitment to delivering error-free content.
- Highly creative and able to identify content needs, pitch ideas, create a content strategy and execute it with little guidance.
- Excellent interpersonal, communication and collaboration skills with the ability to work seamlessly across teams.
- Excellent project management skills and ability to manage multiple projects simultaneously
- Knowledge of AP style.
Preferences:
Preferences:
- Bachelor’s degree in Communications, Marketing, Journalism or a related field.
- Alumni relations or higher education experience.
- Email and social media management experience.
- Proficient in SEO best practices and tools such as Google Analytics.
- Experience in graphic design and/or video editing a plus.
Additional Information:
The University offers a comprehensive benefits package, including generous paid time off; Tuition Remission; Health, Dental, Vision and Prescription coverage; Retirement benefits; Family Care; and more.
Candidates must be able to provide proof of eligibility to work in the USA. No Visa sponsorship is offered for this position.
This position allows for a combination of in-person and telework days as approved by the supervisor. Guidance regarding hybrid work is subject to change at any time to align with operational or business needs.
Salary Range: mid $90,000s to mid $110,000s.
With your application, please provide three writing samples which reflect three different purposes and audiences.
Job Risks
Not Applicable to This PositionPhysical Demands
Work is performed in an office environment and requires the use of traditional office equipment and keyboards. Ability to work occasional evenings and weekends due to events and programs.
Posting Date:
09/16/2024Open Until Filled
YesBest Consideration Date
10/07/2024Diversity Statement:
The University of Maryland, College Park, an equal opportunity/affirmative action employer, complies with all applicable federal and state laws and regulations regarding nondiscrimination and affirmative action; all qualified applicants will receive consideration for employment. The University is committed to a policy of equal opportunity for all persons and does not discriminate on the basis of race, color, religion, sex, national origin, physical or mental disability, protected veteran status, age, gender identity or expression, sexual orientation, creed, marital status, political affiliation, personal appearance, or on the basis of rights secured by the First Amendment, in all aspects of employment, educational programs and activities, and admissions.
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